WHEN is an advert not an advert? Some surf movies are essentially adverts for brands which you pay them to watch? Why? Because it’s entertaining with mind-blowing surfing. You know the deal.
Here’s 13:57 minutes of super-HD, brain-expanding, surfing shot at 1000 frames per second (normal camera speed is 30 fps) featuring Dane Reynolds, Julian Wilson, Jeremy Flores and Kelly Slater in Mexico and Tahiti - this one really blurs the boundaries.
(This must be watched at the HD 720 setting)
So is it an advert or an innovative film short? What’s the defining difference? I know I like it, and to quote a colleague, “the difference is when it’s sick…”
Josh Sleep and Luke Stickley in an edit by Harry Triglone which proclaims: Definitions belong to the definers... not the defined.
This is a chance to win two bags of gear from their new Shelter Supply range, just Insty your precious item.
The Maldives lights up at the end of June and into July for some unusually hollow waves
From a surf stoked Durban kid to back-to-back Jeffrey’s Bay champion, O’Neill’s Jordy Smith has a special place in his heart for J-Bay.
Featuring two of Australia's wildest surfing icons – surf media pioneers the Witzig brothers, John and Paul.
What would a surf roadtrip in Europe be without visiting the French coastline?