Cypher Movie Short

WHEN is an advert not an advert? Some surf movies are essentially adverts for brands which you pay them to watch? Why? Because it's entertaining with mind-blowing surfing. You know the deal.

Here's 13:57 minutes of super-HD, brain-expanding, surfing shot at 1000 frames per second (normal camera speed is 30 fps) featuring Dane Reynolds, Julian Wilson, Jeremy Flores and Kelly Slater in Mexico and Tahiti - this one really blurs the boundaries.

(This must be watched at the HD 720 setting)

So is it an advert or an innovative film short? What's the defining difference? I know I like it, and to quote a colleague, "the difference is when it's sick..."

Ed Temperley

MSW editor. Instagram @edtemperley