IT’S official and it comes with a sweet vid, John John Florence has stuck the H of Hurley on his nose.
After 15-ish-years with O’Neill, JJF has jumped ship to the new look Hurley team backed by the Nike Dollar. Reportedly it is a 10-year-deal in the lower multiple of millions which is only slightly more than we pay the MSW tea boy.
Kelly Slater’s manager, Terry Hardy, recently signed up Florence to his management company and is also heading-up ZoSea the agency taking over the current ASP World Tour in 2013.
This deal places a grom who grew up in a tiny house near Pipeline at the vanguard of pro surfing and presumably Mom John and brothers Ivan and Nathan are pleased.
Kepa finds himself in a land of perpetual dancing and broad smiles.
Pick a solid swell, make the treacherous paddle, avoid the fang-like rocks on the inside, and you could score some of the longest rights of your life.
If Jack Kerouac surfed he would have chewed his beatnik leg off to get on this trip. Desert Point to Shipstern and everything in between.
Not all winter is cold, even if the country is in danger of washing away there will be surfers lapping up the storms
Those two imposters, triumph and disaster, go hand in hand in the sport of bodyboarding, especially for those hellmen who push the boundaries of what is surfable.