Surfing's power couple part ways in a conscious uncoupling close enough to April Fools Day to be greeted with scepticism. We thought it was a joke, we were wrong. After 23 years together Kelly Slater has left Quiksilver to forge a new partnership with luxury group Kering.
“For years I’ve dreamt of developing a brand that combines my love of clean living, responsibility and style. So I am excited to tell you that I’ve chosen The Kering Group as a partner. They share my values and have the ability to support me in all of my endeavors.”
When the news broke it appeared to be first in a tide of April Fools pranks which dominate the media on this day of the year. "This is no joke." The ASP's VP of Communication, Dave Prodan confirmed to us. "Poor timing on his team's behalf and something I cautioned them about. That said, with the possibility of the Drug Aware Pro running tomorrow and Kelly surfing without stickers, they had to go."
For years I’ve dreamt of developing a brand that combines my love of clean living, responsibility and style. So I am excited to tell you that I’ve chosen The Kering Group as a partner.Kelly Slater
And that was it, the decision had been made and the bellweather of missing stickers would have announced the divorce as clearly as any statement when Margaret River starts tomorrow had Kelly paddled out with a new logo.
Here is Slater's open letter on the move:
There is little I can say that would give the credit due or cover the debt of gratitude I feel on a personal and professional level to Quiksilver. As a brand and on a human level, they have been a part of my life, career, and personal relationships for more than 23 years now, well over half my life. They've supported me through good times and bad, personal hardships and competitive triumphs, and never wavered in backing my choices and desires in all that time. Under the tutelage of Bob McKnight, Bruce Raymond, Alan Green, Pierre Agnes and Danny Kwock (and many others), Quiksilver signed me to a 100% sponsorship deal in 1990, finishing up my amateur career and guiding me into my professional life and adulthood.
Having their support group around the world allowed me to create a life I only dreamt of as a child...making a documentary (Kelly Slater In Black and White) about the start of my professional career, going on boat trips and small charter planes to remote locations I'd likely never see, taking long car rides and promo tours to places I'd otherwise never visit, doing film trips to tropical islands few people have ever seen, etc. There could have been no better partner for me to have than Quiksilver.
The memories I have of joining the team and becoming like brothers with my heroes and team riders Tom Carroll and Ross Clarke-Jones and making lifelong friendships with Stephen Bell and others has fulfilled my life exponentially. There aren't enough pages or words to express my heartfelt thanks and appreciation for the experiences that have come from this relationship we've shared together. So it is with a heavy heart and a lifetime of positive memories that I move in a new chapter of my life.
As I contemplate the amazing opportunities I've had in life and the amount of good fortune I've encountered along the way, I’m excited to announce today that I’m embarking on a new journey. For years I've dreamt of developing a brand that combines my love of clean living, responsibility and style. The inspiration for this brand comes from the people and cultures I encounter in my constant global travels and this is my opportunity to build something the way I have always wanted to.
So I am excited to tell you that I’ve chosen The Kering Group as a partner. They share my values and have the ability to support me in all of my endeavors. I look forward to exploring all of the new opportunities this partnership will provide, but this hasn't happened by chance, nor has it happened without an incredible amount of work by a few key individuals. As I embark on this new journey, I am sticking to my gut instincts and the belief that your dreams can become reality with the right intentions. I look forward to sharing more about it soon...
We can only assume that Kelly made a pragmatic decision based upon the timing of his contract renewal and the opportunities he was presented with. What exactly we see on his board this year, or more importantly in the shops is intriguing. The enigma keeps on giving, he is doing something new, something ethical, but what will it look like? And which wetsuit will he be wearing tomorrow?
*Incidentally our Recruiting for North Korea Surf Trip article published on April 1st was a joke.