Surf Monkey 2010

Press release: OCEANSIDE Pier, CA, July 31,2010 - Taking place at the Oceanside Pier Amphitheater, the third annual Maui Jim Surf Monkey includes an array of events, including the 5k run on the strand, 1 mile open water swim, Top Banana Swim/Run Stage Race, King or Queen Monkey Swim/Run/Paddle Stage Race, and a Paddleboard/SUP race. This unique collection of events offers something for both beginners & professionals alike.

Surf Monkey brings out some of today's top triathlon and Olympic stars. Greg Bennett (Champion/Olympian), Luke Bell (Ironman Champion), Michelle Jones (Ironman World Champion/Olympian), Kate Major (Ironman Champion) Katya Meyers, Fernanda Keller (Ironman Champion), and Olympic Gold Medal Swimmer Natalie Coughlin were all participants in last year's event which doubled in size from the year prior.

In addition to the competition, there will be plenty of fun for family and friends. You can meet the professionals, visit the Beachside Sports and Fitness Expo, or eat and drink while listening to live music with "Tower 7". All participants will receive a race t-shirt, assorted swag, and post-race refreshments.

The winners will receive a one-of-a-kind trophy - a monkey on a surfboard, the official mascot of the event. Online registration closes at midnight on July 27, 2010.

PDF registration forms are available by going to www.surfmonkeyrace.com. Race day registration available at the Band Shell.

"Maui Jim is thrilled to be a part of such a fun event", says Chris Abbruzzese, Maui Jim's Vice President of Marketing.

"Surf monkey really promotes an active lifestyle by offering an event for everyone. It's a great fit for our brand."

For further information on Maui Jim Surf Monkey, please contact visit the event website at
www.surfmonkeyrace.com.