The ASP have announced the addition of San Onofre State Beach (Lower Trestles) as a venue on the 2014 ASP Women’s World Championship Tour.
It had been rumoured that the new ASP under ZoSea planned to elevate the female half of the tour and develop the potential of what is currently the weaker twin in terms of venues and prize money. The event will bring the top 17 to the cobblestones of Lower Trestles for the first time and is scheduled to run in conjunction with the men’s Hurley Pro in September 2014.
“The addition of this venue to the women’s schedule is indicative of ASP management’s commitment to enhancing the women’s tour and placing these women in excellent waves. I’m excited to see what the ASP Top 17 do out here in 2014.” Jessi Miley-Dyer
“Lower Trestles is one of the most high-performance waves on the planet and we’re absolutely thrilled that the world’s best female surfers will be here in 2014,” Jessi Miley-Dyer, ASP Women’s Tour Manager, said. “The addition of this venue to the women’s schedule is indicative of ASP management’s commitment to enhancing the women’s tour and placing these women in excellent waves. I’m excited to see what the ASP Top 17 do out here in 2014.”
Current tiny surf forecast aside, the Trestles event promises a consistent high performance platform for the women to strut their stuff, and for surf fans this addition can only be a welcome addition to the Women's Tour.
At the Swatch Pro in August 2013, Pauline Ado, hinted at what was to come, "They (ZoSea) are really into women’s surfing and have been really supportive. We’ve had a few meetings and they are like, 'We want the best for you guys, the best waves and show how well you can surf. It's been really positive and I think they will use the attractive image of women's surfing, from what they say, I think they will push the athletic element."
Somewhat cryptically the official press release states, "Sponsorship for the women’s component of the event is to be determined, but its addition to the tour in 2014 has been significantly supported by the Hurley Pro at Trestles." Meaning it it might not be the Hurley Pro at Trestles. Instead it could, for example, be the 'Colgate Pro supported by Hurley' tacking the stop onto the existing infrastructure (a major cost for any event).
Either way, Hurley appear to be the driving force behind this news. “It’s been a very productive process working with new management at the ASP as well as California State Parks to get the permits necessary to add the women’s component next season,” Pat O’Connell, Hurley’s VP of Marketing said. “Trestles is a tremendously rippable wave and I think the world’s best female surfers are going to really turn heads out there next year.”
“This is an excellent first step,” Paul Speaker, ASP International CEO, said. “I truly believe that the women surfing at the elite level of competition are some of the most inspiring athletes and individuals I have ever come across. Providing them with a stable and quality platform upon which to perform is a crucial part of the ASP’s DNA moving forward. We’re very appreciative of the collaboration with Hurley, IMG and California State Parks on achieving this. This is the first of many exciting things to come.”
A full 2014 ASP schedule will be released in the coming weeks and hopefully it will contain even better news for the female side of the Tour. Perhaps a Teahupoo event or a big finish at Pipeline?