I think the generally welcoming attitude that most surfers who are 'local' to an area have begins to disintegrate once the money men start to show up. They're a bit like pimps, making a nice little cut out of selling a spot which eventually becomes just another wave to tick off the list in every travelling surfers book. Same thing's been happening with a certain wave up here which got some magazine coverage a while back that upset the regulars.
Watch this area (NNE) for news of a surfer/surfers getting prosecuted under local by-laws forbidding the use of any water craft being launched from the shore. It's just a matter of time & I'm willing to bet it'll be as a result of attention being drawn to the particular spot by a blundering crew,cameraman or film-maker in tow, wanting to claim their new find.