Almost two years ago, Noa Deane, Creed McTaggart, Ellis Erickson, Beau Foster and Toby Cregan launched new surf hardware brand Rage. It's a simple affair, leashes, hoodies, grip pads. Nothing too heavy. Cut a few web clips and push through their respective channels.
Yet when those web edits feature those who founded the business, you can guarantee a stacked out 20 or so minutes. Rage 2 dropped earlier this year and the whole damn thing is a highlight reel. Dip in.